The digital marketing position is primarily responsible for creating, developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels for our clients. The digital marketer will have the opportunity to work on multiple business and charity accounts as well as the Professional Services Collective accounts. Digital Marketing is about creating ads that will encourage and drive potential customers to visit our clients websites to either purchase products or services or to learn more about their organisations. The digital marketer must be able to work as part of a team and will report directly to the Executive Officer for Digital Marketing or the Executive Officer for Digital Business & Graphic Design.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Keen to participate, and learn, no previous experience necessary, All training provided
Basic computer skills in Microsoft office or equivalent
Must be willing to take Google Accreditation exam at completion of internal training process.
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